AmeriColor is a family owned and operated company that manufactures food color and other products associated with the baking and sugar art industries. Founded in 1995, AmeriColor is based on the old-fashioned principles of honesty, service, quality and value. These principles embody the essence of who they are.
They developed a unique form of color and packaging for their products. To provide greater efficiency, quality, value and convenience for the decorator they created Soft Gel Paste™, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar.
They purposefully chose a bottle that looked different from anything else on the market—a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next. Their AmeriMist™ airbrush colors have been formulated to match the Soft Gel Paste™ in both strength and shade, and are offered in the same revolutionary bottle.